Defining Redbike's Primary Users
From the synthesized research data the user persona, Vibrant Victoria, was born. Victoria is intended to represents the majority of Redbike Studio's current customers. Creating a journey map afforded me the ability to truly empathize with the user's process with Redbike. Victoria's journey map highlights her different touch points with the company, from discovery all the way through completion of the class.
The pain points highlighted along her journey include her frustration finding desired content on the website, and inability to manage her upcoming classes. This also serves to offer insight on potential opportunities for design, which I found to be improving the website’s taxonomy and an opportunity to implement a user profile.